Microsoft is launching the latest digital innovations that are changing the shopping experience for consumers – at every phase of their shopping, across every medium. While personalization and customer centricity are not new subjects, retailers are more conscious than ever that conflicting in today’s world needs emphasis on the whole customer journey. Culture and technology change will be needed at all levels of a retail organization to provide the experiences customers hope for.
Microsoft call this a digital change, and many of our their customers are already approving this shift with assistance from technologies such as Microsoft Azure, Dynamics 365 and Power BI, as well as solutions from our global network of companions. The hardware and software on exhibition in our booth at NRF from these customers and partners are outstanding — including mobile apps, store-scanning robots, intelligent vending machines and smart tables.
Here are a few solutions that Microsoft customers and partners are applying that use technology in different ways, from the warehouse to counter.
Building modified experiences for customers:
- Nordstrom Rack wishes for surprise and delight.
In its search of continually refining the customer involvement, Nordstrom Rack is conducting in-store ideal technology from Footmarks, built on the Microsoft Cloud, to better engage and engrave shoppers’ experiences and finally upsurge speed and expediency. Today, Nordstrom Rack is using the ideals to gather data that it hopes will eventually help to better engage and serve clients. It is also testing some messaging exhibitions via the ideals to direct shoppers to existing fitting rooms or express checkout services, and to show customers lengthy product offerings that are obtainable online while they’re shopping in-store.
- Mobile grocery counters with SKIP.
SKIP is back at NRF this year, and is an Associated Food Stores grocery chain based in Salt Lake City, is using the SKIP app for line-free counter and to better engrave offers and upgrades for customers. Developed on Azure, SKIP allows shoppers to develop shopping lists at home and have their lists prepared by walkway as they walk into the store. Then they merely scan each item as they place it in their wagon and check out on the app when done. In the first two months of placement, Macey’s has seen an upsurge in repeat usage of SKIP from guests as well as an upsurge in regular trips to the store and basket size. And, by dropping the number of cashiers required since implementing SKIP technology, Macey’s has been able to redistribute cashiers to the store floor to better support customers and offer the “Happy Shopping” experience the brand is recognized for.
Empowering staffs and developing business performs with data:
- Smarter selling gadgets from Mars Drinks.
To give its immense range of clients from consumers and firms to distributors, the best possible service, Mars Drinks operated with Neal Analytics to put on Microsoft data and machine learning technologies to its selling gadgets. By linking its gadgets to the Cortana Intelligence Suite, Power BI technology, Microsoft Azure IoT Suite, and Mars Drinks can use remote sensors and analytical computing to better uphold stock levels, appreciate consumer behaviors and account for changes in request related to factors like the weather and holidays. For Mars Drinks’ distributors, who is focus to a fine each time a product is out of stock; this ability to better expect and manage stock levels will allow them to avoid pointless revenue losses.
- Hickory Farms rises up to match customer demand.
Each year, the Hickory Farms opens and closes around 500 seasonal retail shops within the United States for the holiday season. The company requires a way to scale up and down fast to account for this huge swing in business. The solution: substitute four dissimilar legacy business systems with Microsoft Dynamics 365 to mix its catalog and mail order, web, retail and wholesale processes into a single platform. The company can now preset manual processes, break down business silos and better control record such as exactly how many wine bottles were sold and shipped from each shop — something it hadn’t been able to do before, without major effort. Hickory Farms also expects improved sales since customers can place online orders straight from any of its stores or kiosks, even if the item is not in stock at that store.
Pouring innovation for improved business results:
- Meet Shelfie, the in-store robot.
Unstock shelves have met their match. Microsoft partner Lakeba has connected the power of robotics to resolve low stock levels and improper product ticketing. Accessible as a robot or drone, Shelfie travels the store diagnosing shelves, allowing real-time stock reporting, recognizing sales trends and as long as intelligent insights to help enhance produce displays. With data analytics solutions executing in Microsoft Azure, Shelfie allows vendors to grow sales revenue and enhance profit margins and frees up staffs to focus on tasks that add bottom-line value.
- Power shelf helps achieve stock.
Local supermarket chain Giant Eagle twisted to the Power shelf system and provision from Hitachi Consulting to digitize record management. Running on Microsoft Azure, Power shelf uses devices on shelves and Power BI consoles to give staffs up-to-date vision into what to order. The technology can also modify pricing electronically, measure record life and send shoppers product data on their mobile phones. Power shelf has helped Giant Eagle decrease its out-of-stock replacement time by two-thirds and cut its out-of-stock SKUs by 50 percent on any given day.
For any assistance regarding the installation of Microsoft latest technology, simply call on the Microsoft Tech support toll free number. The technician will help you in fixing every query, by taking remote access of your device.